For market share is not eroded, PT Nokia Indonesia will spend about five to 10 new products again in the remainder of 2010.
Legi Soegianto, Nokia product manager said, competition in the mobile industry is extremely tight to make the company should release at least two products per month. This competition he has been going on since last year.
"Besides, we also have to adapt to the needs of both markets and new users who want to replace your cell phone," said Legi to Cash.
So far, Nokia has already released about 15 new products. That way, the total new model that Nokia released this year reached 20 models to 25 models. Some phones made by Nokia during 2010, among others, X5, X2, C1, C6, C3, D5, and D3. All new phones are targeting all segments, ranging from lower to upper middle segment. This is reflected in the price of Nokia phones that range from Rp 300,000 to Rp 5.6 million per unit.
In the near future the company will release this month and N8 E5 next month. Nokia E5 is a business phone that offers quick office application. There are also features push-mail, chat, and camera 5 megapixel (mp). To support the work, the phone is also equipped with internal memory of 250 megabits (MB), external memory 2 gigabit (GB), and microSD 32 MB. This phone will be sold in the range of Rp 2 million per unit.
As for the Nokia N8 is a high-tech high-end mobile phone with camera 12 MP. "This will be a 12 MP camera phone with the first in the portfolio of Nokia," said Legi promote. This camera also implement HDMI technology that allows video capture clearer. Consumers can also edit videos on your phone or connected with the PC. Applications Dolby speakers also made clear phone voice. N8 will be sold in the range of Rp 5 million per unit.
By pounding the market with a total of about 20 models to 25 new models, Nokia optimistic that this year could maintain its position as market leader. "Our market share is still above 30 percent and we hope this year can survive the market leader," said again.